Pineland Station Is Ready For A Makeover

Posted by Rich Neste on Wednesday, March 18th, 2015 at 11:17am.

A Hilton Head Island retail industry icon, Pineland Station, is poised for a complete rebirth and transformation as construction begins on a comprehensive redevelopment of the 40 year-old shopping destination to be renamed Sea Turtle Marketplace.


“Pineland Station has a unique place in the history of this community and the retail industry, and we have an opportunity to build on the center's legacy and strengths to create a fresh new experience,” noted Jon S. Wheeler, CEO of Wheeler Real Estate Company, which manages and leases the center. Wheeler Development will redevelop the center and has hired local architect firm, Court Atkins Architects, to design the project.


“We're taking an already strong property, in an in-fill location with a high barrier to entry, to the next level and creating an even more productive destination for our shoppers and retail partners.”


Plans to redevelop the center include introducing a clean and modern, coastal architectural design for the building facades and pedestrian friendly sidewalks and paths to enhance the shopping experience. Together, these multi-textured storefronts and the improved layout of the center will create a dynamic environment for our longtime patrons.


Complementing the new architecture will be a strong focus on a family friendly atmosphere and social connectivity – extensive landscape design, attention to detail and restoration of the center's public spaces. Beautifully manicured public spaces, featuring comfortable seating vignettes and an educational component for visitors, will accent the pedestrian walkways and distinct retail neighborhoods.


Simultaneous with the redevelopment, the center's merchandise mix will be refined to correspond to the current shoppers' needs and retailer interest. Stein Mart and Starbucks will remain in their current locations and continue to operate during the redevelopment.


“Pineland Station has been a retail landmark on the island for 40 years,” commented Jonathan Guion, Director of Development for Wheeler Development. “These improvements will ensure that the center continues to thrive and respond to the community and its visitors as it looks to the next 50 years.”


Built in 1975 and acquired by a Wheeler affiliate in 2004, Pineland Station is one of the islands’ original open-air shopping centers and, at 128,166 square feet; it is a destination for out of town visitors and locals alike. Located at the intersection of William Hilton Parkway (US Hwy. 278) and Mathews Drive, the center is anchored by Stein Mart which will receive a new façade as part of the process.


The renovation of the existing center is set to begin in April of 2015 with the demolition of the office building and the 400 building, located at the rear of the center. Areas of the parking lot will be marked off as a safety precaution; however, the center will remain open during this period. Further demolition and construction is set to commence in July of 2015.

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