What you should know before selling your home
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Introduction
Many variables ranging in scope, target, and value can help your home sell faster. This is the time to get creative in order to make your home stand apart from the competition. The more incentives you offer, and the more people you offer them to, the better your odds of selling become.
For example, if two comparable homes on the market are competing directly with yours, you can bet that anyone who sees your home will see those homes as well. So you need to be very familiar with your competition and make your home as unique and attractive to prospective buyers as possible. In this section you will learn ways to make buyers choose your home over the rest.
A marketable listing
When listing your home for sale, you it to be very appealing to buyers. You need to make it marketable. Three factors determine a listing’s marketability: price, financing, and time.
Price: If your home is overpriced, be willing to wait longer for your home to sell. You will have to either wait longer to find someone to pay more than the home is worth, or you’ll have to wait for the market to eventually catch up to the home’s asking price through inflation.
After deciding on a price, try the old retail trick: drop the number down a bit. Instead of placing the listing at $140,000, drop it down to $139,990—at a glance, the difference looks larger than $10.
Financing: You may not realize it, but your buyer’s financing can have a tremendous impact on the success of selling your home. Offer attractive financing options. Consider carrying the financing yourself at a below-market interest rate or preparing your home for government financing. This could open the door for many buyers that otherwise would not even consider your home.
Time: If time is an important constraint, be willing to lower the price.
